Senior Trade MKT Manager

About this Position

• Responsible for Henkel HC Retail Line (including styling segment) national KA channel’s business development and major results (topline and bottom-line)’s delivery.
• Generate category long-term and short-term improvement plan, with measurable building blocks plan, detail action activities and by store types’ of priorities setting for national KA channel’s key retailers.
• Deep dive/Dig out Channel X Category X Shopper insights to define and manage Hair Care category 4P guidance for national KA, which eventually helps Henkel HC products’ strong sell-through, best-in-class in-store/O2O platform performance and margin/CVE growth for key KA retailers.
• Improve company investment efficiency to achieve better P&L of hair care category especially for NKA channel.
• Co-work with cross brand delivery team and sales to deliver sales result.

What you´ll do

• Responsible for top KA retailer’s hair care category annual growth plan and detailed action plans’ holistic development, need to provide field sales team with meaningful building blocks and actionable priorities setting.
  
• In charge of deployment of major portfolio and NPD launch plan on KA channel’s key banners or business unit level with enabling tool and activation.  
  
• Deploy category building block from channel level to business unit level, and coordinate with cross functions to prepare the essential resources about 6P to facilitate the building block, e.g. shopper-based POG design, promotion guidelines, efficient assortment strategy…etc.
  
• Develop brand commercial programs or activities in line with growth strategy.
  
• Responsible for brand level business opportunity and mitigation plan identification, monthly catch up with channel (top banners’ sales team)/ BU to review brand level sales result, work out solutions.