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Henkel ist sowohl im Industrie- als auch im Konsumentengeschäft führend: Unser Portfolio umfasst bekannte Marken in den Bereichen der Haarpflege, Colorationen, Waschmittel, Reinigungsmittel, Weichspüler sowie Klebstoffe, Dichtstoffe und funktionale Beschichtungen.
Assistant EC KA manager-L&HC
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About this position
About this Position
- This end-to-end e-commerce role takes full ownership of the online business for Henkel’s LHC brands – Persil and Bref. Focused on hands-on execution & operation management, the role independently oversees full-channel e-commerce operation, social commerce growth, and campaign management.
- The candidate must possess driving brand awareness, traffic growth and GMV increment, and be fully accountable for overall e-commerce business performance and profitability of dual brands. Relevant experience in TikTok & Xiaohongshu ecosystem operation would be appreciated.
What you´ll do
- Take full ownership of Persil & Bref’s omnichannel e-commerce business, formulate annual/quarterly/monthly GMV, revenue and profit targets, and deliver actionable business plans with full-process tracking, analysis and iteration.
- Independently execute daily store operation, product portfolio optimization, conversion optimization and daily operation maintenance.
- Lead operation of key e-commerce campaigns with the support from cross-function team (618, Double 11, annual shopping festivals), including strategy formulation, resource negotiation, budget control, performance tracking and post-campaign review.
- Lead and build TikTok & Xiaohongshu e-commerce business from 0 to 1, cover platform strategy, official live streaming, short video marketing & content seeding with brand team, create stable daily sales.
- Conduct competitor benchmarking and industry trend analysis, output regular business review reports, and support brand and channel strategy iteration.
- Collaborate cross-functionally with marketing and supply chain to ensure efficiency.
What makes you a good fit
- Bachelor above degree.
- English at workable level.
- Proficiency in MS Office.
- At least 8-10 years working experience, with 5-8 years in FMCG industry.
- Strong communication skills and capacity for data analysis.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26100731
Job Locations: China, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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